Articles
What is Inclusive Marketing?
As marketers, we are tasked with building a positive brand image. It is our responsibility to communicate brand messaging in a way that people from all backgrounds can really connect with. In order to do this, we need to make our audiences feel welcome and create a sense of belonging through our marketing efforts. This is where inclusive marketing has a chance to really shine.
DE&I shouldn’t be side of desk
How is diversity & inclusion proritised in your business? Is it side of desk or is it at the heart of you business?
FAQ
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Unconscious bias refers to automatic mental shortcuts that influence our judgements without our awareness.
Join our Inclusive Impact Lab to learn how to recognise and challenge this in practice.
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ERGs are employee-led communities that support inclusion, provide insight, build community and help organisations improve culture.
Read this article to learn more about ERG’s or Discover how we worked with one organisation to develop their ERG
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What is inclusive recruitment?
Inclusive recruitment removes unnecessary barriers and creates fair opportunities throughout attraction, selection and onboarding.
Read this article to learn more about inclusive recruitment practices
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Accessibility ensures workplaces, technology, communication and processes can be used by as many people as possible.
Read this article on accessibility and the disability pay gap
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Cultural competence is the ability to work effectively with people from different cultures through awareness, curiosity and respect.
Join our Inclusive Impact Lab to learn how to do this in practice.
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Start with evidence, define priorities, build leadership capability, set measurable goals and embed accountability.
Join our Inclusive Impact Lab to learn how to do this in practice.